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The next dimension, show me in – Part 6

Updated: Aug 11, 2021

How the fit-tech, health-tech, and well-tech sectors are taking company culture to another dimension, and why you’ll want to be shown in the door.

Our series of six articles, looking at progressive, future-forward brands that are taking their company cultures to a whole new dimension, continues with another trailblazer. In this, Part 6, we look at Nike.


Last but not least, we come to sportswear giant, Nike! Between now and 2025, Nike aims to make some massive changes to its ‘Representation and Hiring’ which will create a much more inclusive and diverse company culture; something we absolutely had to shout about!

Here are Nike’s official goals:

  • 50% representation of women in global corporate workforce* and 45% in leadership positions**

    • *Global Corporate Workforce includes all global full-time employees who do not work in our retail stores, distribution centers, or Nike Air manufacturing innovation (AIR MI).

    • **Leadership Positions include Vice Presidents and above.

  • 30% representation of racial and ethnic minorities* at Director level and above in the U.S.; increase pipeline of Black and LatinX talent at Director level and above

    • *U.S. Racial and Ethnic Minorities, as defined by EEO1 categories, including American Indian or Alaskan Native, Asian, Black or African American, Hispanic/Latino, Native Hawaiian or other Pacific Islander.

  • 35% representation of U.S. racial and ethnic minorities in our U.S. corporate workforce*

    • *U.S. Corporate Workforce includes all U.S.-based full-time employees who do not work in our retail stores, distribution centers, and Nike Air manufacturing innovation (AIR MI).

  • $10M investment earmarked for Historically Black Colleges and Universities (HBCU) and Hispanic-Serving Institutions (HIS) in the form of scholarships and academic partnerships to increase intern and direct hires

  • Enhance opportunities and marketing of open roles for First-line Athletes* to compete for corporate roles

    • *First-line athletes include full-time employees who work in our retail stores, distribution centers, or Nike Air manufacturing innovation (AIR MI).

  • 100% of strategic suppliers* are increasing access to career opportunities and upward mobility for women employed in their facilities

    • *Strategic Suppliers: Strategic Finished Goods Suppliers; Suppliers representing approximately 80% of total footwear and apparel production.

Nicely done, Nike. We love where you’re going!

Finding your dream culture

Sooo, Nike here brings to an end our six-part series in which we've only just brushed the surface of the INCREDIBLE companies making bold and wondrous culture moves in the fit-tech, health-tech, and well-tech space. But, hopefully, you now have a snapshot of what life could be like if you were to enter one of these dynamic, forward-thinking industries.

The mission to improve people’s lives is already the best one you could ever have; combine that with a top-rate company culture and you’ll wonder why you never made the move sooner!

If you're interested in joining our Good Soul community and getting access to our exclusive opportunities or would like to share your story with us, sign up here:



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