You had me at hello

Like many great business ideas, Good Soul Hunting was conceived in a rooftop bar in London.


United by past work-lives, the founding team shares the relentless desire to accelerate health and fitness ventures, magnifying their power to do good in the world.


Drawing on both data and human insight, the good soul formula matches cipher and soul to purpose and goal.


We are located in London, NY and LA. And, needless to say, we adore a good movie.

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