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Co-Founder | CHIEF EXECUTIVE SOUL | +44 7 498 495 248

Lucy is the connoisseur whose finely tuned skillset is the result of a 15-year career in HR, employment law and international agency recruitment. With degrees in Law and Psychology from the University of Otago, and an Associate CIPD Intermediate Certificate of Human Resources Management, Lucy has devoted the last decade to building teams and people strategy across New Zealand, the US and the UK.


Lucy balances her work-life by globetrotting, animal-loving, and enthusiastic wine consumption.

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Emma Barry is a global fitness authority who for 25 years has advised and advanced the innovative edge of health and fitness. A founding member of Les Mills International and former Director for luxury lifestyle brand Equinox, she is fluent in what happens next in health and fitness and in building teams around the world.  Emma is a published author, sought-after speaker for business forums, trend panels and women’s events, and serves on a number of boards and advisories.


A kiwi living in LA and commuting to Europe, Emma delights in lighting fires under purpose-driven people and companies. She is also partial to a mojito.

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Co-Founder | CHIEF GROWTH SOUL | +44 7 852 242 059

King of growth and opportunity, Matt has spent 30 years driving strategic sales, marketing and operations leadership inside and outside the health and wellness sector. The last decade has seen him focus particularly on leading customer experience and operations across the US and UK for Les Mills, and Orangetheory Fitness across the North and Midlands in the UK.


Famous for his ‘run Forest run’ gene, Matt may be found running through the nearest hills.

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The cream always rises to the top. Regardless of Andrea’s vocation – account management, customer experience, operations and business development just a few of the areas in which she has excelled – her aptitude quickly brings her to regional leadership. Known for emphatically living the values, Andrea oozes customer wow.


Born and raised in the Midwest (which explains why she’s so nice) she’s also a die-hard sports fan (which explains why she’s so competitive) – all of which makes her the perfect matchmaking maven.