Book a Call We handpick good souls for purpose-driven brands. Founder-led search for wellness and fitness brands. We find the leaders who build what comes next.
We place the operators, leaders, and executives running studios, gyms, boutique fitness brands, wellness DTC, and PE-backed wellness portfolio companies.
Learn more → Engaged Search ModelA shared commitment from the start, with a more flexible fee structure than traditional retained search.
See how it works → Good Soul StudioFlat-fee search built for single-site and multi-site leadership roles.
See Good Soul Studio → Candidate ExperienceA real conversation about your next move, no ghosting, and complete discretion from the first hello.
How we work with candidates → ReachWe combine deep relationships within wellness and fitness with targeted headhunting beyond the industry to find the leader the role needs.
Our Process →
Our Operating PrincipleWe get to know your role, your team and what success really looks like before the hunt begins. That means honest advice, thoughtful questions, and only introducing people we genuinely believe in. That's what help first, hunt second means to us, and it's why our people stay.
Who We HelpWhether you're an operator hiring your next leader, a candidate evaluating your next move, or an investor pressure-testing portfolio company leadership, help first, hunt second is how we show up for you.
Boutique fitness to HVLP gym chains, wellness DTC and subscription, luxury and hospitality wellness, longevity and recovery. Lucy and Matt lead every search personally.
See how we work →Director, VP and C-suite candidates in wellness and fitness. We get to know the good soul behind the résumé, and what a meaningful move looks like for you.
Learn more →PE firms with wellness portfolio companies. Matt partners with investors on leadership upgrades and value creation execution.
Talk to Matt → The FoundersWith a background spanning HR, employment law and recruitment, Lucy gets to the heart of every search, and knows that the right hire is about far more than an impressive résumé.
Book with Lucy to discuss executive placementsWith 30 years of wellness and fitness industry experience, Matt knows what it takes to lead a thriving facility. He heads up Good Soul Studio and brings that same operator's eye to our partnerships with investors.
Book with Matt to discuss studio leadership or investor partnership What Our Clients Say ResourcesHelp first, even before you need us. Practical resources shaped by real searches, for wellness operators who want to build the best teams.
"They truly understood our business, the industry, and the nuances of the profile we were looking for."Kelly Lohr, Former CMO, Orangetheory Fitness
The 5-step framework for finding wellness leaders who actually deliver. How to reach the passive candidates who'll never see your job posting, and spot an industry circler before you hire one.
Download the guide →What to ask before you sign anything. How to tell a genuine wellness specialist from a generalist who says they are.
Download the guide →Four practical toolkits covering interviewing, onboarding, recognition, and DEIB. Free to download and use in your organization.
The Good Soul SearchTalent trends, hiring strategies, and leadership insights for wellness
A healthy talent pipeline is built through relationships that still have value when there is no vacancy attached.
Edition #7 · September 10, 2026Silence has become a common way to leave a hiring conversation. Where senior searches begin to lose people, and how clearer communication helps.
Edition #6 · July 21, 2026When multiple senior leaders join in a short window, the culture that made your brand worth joining can quietly start to shift. Here's how to stay ahead of it.
Start a ConversationWhether you're looking for your next leader or your next opportunity, there's no pitch and no pressure. Just an open, honest conversation. Help first, as always.
